Come joint us at the 2nd Annual Bay Area Emergency Managers Conference
Based on last year’s success we are presenting the second annual Bay Area Emergency Managers Conference.  Genentech and Nexis Preparedness Systems will be co-hosting the event. This conference is designed for Bay Area emergency professionals to share their approaches, ideas, and best practices.  In addition to great topics, it is also a great venue for networking with other emergency professionals in the Bay area.  The event will be held on July 30, 2015 at the Genentech Event Center. 
Tickets can be purchased at: 


Sign Up Now!! - Space is limited to the first 250
  • Conference fee includes catered continental breakfast and lunch.
  • When - Thursday, July 30th, 2015
  • Where - Genentech Conference Center, 1000 Grandview Drive, South San Francisco, CA 94080
Below you will find the final list of presenters

Presenter:  John Cavanaugh, Paramedic Captain
Organization:  JJMS Group

Title:  Mass Casualty Incident Management

Managing EMS response organizations in an ever-changing environment can be challenging. In order to meet the diverse needs and expectations of personnel, patients, and stakeholders, EMS leaders must address the unique concerns of many, while ensuring efficient and effective organizational management. Implementing successful new processes, improving employee performance/satisfaction, or applying industry best practices require an understanding of the organization's culture and behavior.
Mass casualty incidents pose enormous challenges worldwide. Effective response demands extensive pre-planning, and rigorous and continual field training. John Cavanaugh will discuss components of effective disaster response planning, training, exercise development, and research required to tackle the challenges medical surge can bring.
Presenter:  Laurie Friedman, ProtectSU Project Coordinator
Organization:  Stanford University
Title:  Adventures in Research Continuity Planning 
Stanford's reputation for research excellence is world renowned. The research enterprise is extensive with sponsored research totaling 1 billion dollars annually. At Stanford, as at every university, preparing for the unexpected means paying particular attention to research continuity.
Knowing this, Stanford has convened a Work Group to figure out how to optimize our capacity to quickly recover research activities in Schools, Departments and Independent Laboratories. After a careful review, the Work Group believes that existing continuity planning tools, while impressive, do not adequately address the complexity and nuances of planning to sustain and recover research laboratories in the university environment. In this forum, we will present what we have learned so far about the particular requirements of university research continuity planning.
Presenter:  Jim Satterfield, President & COO
Organization:  Firestorm

Title:  Predicting Your Next Crisis - "Creating an Intelligence Network" 

Today, initial threats or risk behaviors are shared or observed through social media. There is time for intervention. In many cases, these risks can be mitigated or eliminated. Threats and risks of product recall, brand/reputation, and workplace violence can be identified before they become crises, if you listen and look. Initial threats or risk behaviors are frequently shared or observed on social media. People know things - and when they know, they talk. Today, people talk on social media.What happens tomorrow is on social media today. Most social media messages are targeted and provide specific information about people, organizations, products, or events.  Because they are, they can and do convey useful intelligence that can be used to identify threats before they escalate to crises. This social conversation is a complex one. It involves the semantics of speech; it is syntax, context, and idiom. You don't have until tomorrow. Jim's discussion shares how to create actionable intelligence and includes real life examples where incidents were identified and mitigated.
Presenter: Jack Boatwright, Geophysicist

Organization:  USGS

Title:  A ShakeMap Primer for Emergency Managers 

ShakeMaps depict the distribution of ground shaking in an earthquake, and are used to estimate the damage and ground failure caused by the earthquake. The maps represent a critical improvement over the parameters of earthquake magnitude and epicentral location released immediately after an earthquake occurs.
ShakeMaps provide only the shaking hazard: they are the input for ShakeCast and PAGER programs. To evaluate the risk to buildings and infrastructure, Emergency Managers need to understand the vulnerability of their communities: neighborhoods with weak or dilapidated buildings, roads in steep or weak terrain, water and sewer mains buried in liquefiable ground.
Presenter:  Autumn Crossett, Emergency Preparedness & Response Program Manager
Organization:  eBay

Title:  Preparing For the Unforeseen, While Managing the Always Occurring

Historically at eBay each site, depending on the interest/culture of that site, did varying levels of higher-level emergency preparedness.  This made it difficult to gauge overall "readiness" or to compare one site to another. Autumn will share the development and implementation of a matrix that is used to compare and contrast the variety of Ebay sites to gauge their overall "readiness" and compare one site to another.  It has also helped them evolve their program program as it matures.
Presenter:  Tony Crites, Program Director
Organization:  Texas A&M Engineering Extension Service

Title:  Integrating Incident and Emergency Management Into Your Existing Business Organization


This conference talk highlights the benefits of using incident management to augment your day to day business processes to respond to and recover from an event or an emergency in your business or organization. The talk will provide attendees with a brief overview and history of the incident command system. It will also examine how you can take a system for managing events and incidents, combine that with your current business practices to enhance your organizations ability to respond to and recover from an incident. 


Jeff Hamilton, VP & COO
Michele Richards, Founder & CEO / Master Instructor


Organization:  Nexis Preparedness Systems / First In Training
Title:  Maintaining A Healthy Emergency Response Team Through Knowledge, Competency, And Ownership


A key challenge in many organization's Emergency Response Program is to build and maintain a proficient Emergency Response Team and create a culture of safety. Traditional recruiting and training are not enough to gain and keep ERT members and have them as part of an effective response capability. Emergency Response Programs are often developed and handled in "silo'd" manner independent of a company's overall business continuity objectives and threat assessments. As well, elements even within an emergency response program are handled without integrating a full program. By providing your team with the "big picture" and ownership of the program, a culture of safety, ownership and enthusiasm can be developed.
Presenter: Monika Stoeffl, President & Founder 

Organization:  CR Solutions 
Title:  When Systems Collide


Unforeseen events happen in our blind spots, exploiting gaps and vulnerabilities we had not previously considered. Taking a systems thinking approach allows us to gain more in-depth situational awareness and understanding.

Our world today is comprised of interdependent dynamic systems, including our organizations, communities, environment, technology, and public policy. We are familiar with the general interactions of systems that routinely interface, such as the IT systems dependence on the power grid, but what about when two or more systems that normally don't interact touch? The results can bring beneficial opportunities or devastating "black swan" events. Projects, small to multi-million dollar ones, have been halted in their tracks because of overlooked system interactions. Taking a systems thinking approach, this presentation present case studies to look at past scenarios when systems collided producing unexpected results, and share techniques practitioners can use in their own systems analysis.

For questions, please contact:

Gregory Jones, Genentech


Jeff Hamilton, Nexis Preparedness Systems/Firestorm


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